Ride With Us: Banking that’s Built for Champions

Join the ride with Texas Capital and Professional Bull Riders. Strength, resilience and financial confidence matter — because champions deserve more than just eight seconds.

Ride With Us: Banking that’s Built for Champions

Join the ride with Texas Capital and Professional Bull Riders. Strength, resilience and financial confidence matter — because champions deserve more than just eight seconds.

At Texas Capital, we believe in tenacity, determination and the power of community — the same values that drive PBR. We celebrate bold rides and smart moves, bringing fans closer to the action while helping you achieve your financial goals.

Just as riders face unpredictable challenges in the arena, entrepreneurs and individuals navigate financial landscapes that demand perseverance and strategy. Texas Capital stands as a trusted collaborator to help you ride steadily through uncertainty and reach your goals with confidence.

We’re proud to sponsor PBR, a sport that embodies bravery and the relentless pursuit of excellence, because we know what it takes to thrive when the stakes are high.

Texas Capital: Your ambition deserves a trusted partner.

Get Ready for the Ride: Upcoming PBR Events

Join us for the excitement of Professional Bull Riders events throughout the year. Mark your calendars for these major stops on the PBR tour:

Unleash the Beast:

PBR NYC — Kick off the year in style as this iconic event will be held in January in the heart of New York City.
PBR World Finals — The ultimate showdown will be held in May, where champions are crowned and legends are made.

PBR Team Series:

Austin, Texas — Feel the heat of team competition during this event held in August, bringing fierce rivalries to Texas.
Fort Worth, Texas — Close out the season strong as this high-energy event will be held in September, delivering unforgettable moments.

Built in Texas. Ready for the World.

At Texas Capital, we’re proud to sponsor Professional Bull Riders (PBR) — both born in Texas and driven by ambition. From the tenacity of the arena to the strength of bold financial vision, we share a commitment to leadership, resilience and relentless focus. Together, we celebrate the values that built us and the bold ideas that carry us forward. Explore this four-part video series to see how shared origins, determination, global reach and purpose-driven impact define our poignant sponsorship.

The Origins

Born in Texas. Forged by Ambition.

Before the lights and the roar, there was just an idea — and Texas soil underfoot. In 1992, 20 cowboys launched PBR from Fort Worth, creating a sport built on grit and boldness. Not far away, Texas Capital opened its doors in Dallas with a vision to serve ambitious businesses with clarity and strength.

The Climb

Determination. Sacrifice. Relentless Focus.

Nothing worth doing comes easy — not eight seconds on a bull, and not building a business that stands the test of time. At PBR, greatness is earned one ride at a time. At Texas Capital, success is built through expertise, strategy and bold moves. From handshake to heritage, we believe ambition deserves a trusted collaborator.

The Reach

From Texas to the World.

What started in Fort Worth now rides in front of millions worldwide. Texas Capital began in Dallas and now serves clients across industries and borders. Together, we empower bold ideas and set a new standard for success — wherever your ambition takes you.

The Legacy

Purpose-Driven Impact. Shared Values.

Legacy isn’t a logo — it’s the courage to make bold decisions and the prudence to do them right. At PBR and Texas Capital, we’re ready for what comes next. We fuel ambition, uphold values and help others follow suit. Because when bold meets grounded, anything is possible.

Get Ready for the Ride

Join us for the excitement of Professional Bull Riders events throughout the year. Mark your calendars and get tickets now for these major stops across the PBR tours: